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Cultural Advocacy
One of the Newton Cultural Alliance's goals is to seek economic stimulus and development for the City of Newton through cultural tourism and developments of arts and cultural partnerships with the business community of the area. Below are articles and links of interest regarding current and past issues that matter to the arts and culture sector.

Be an advocate
We ask that you, both our member organizations and Newton residents, help in the development of the cultural economy. Send us (contact@newtonculture.org) articles and news items that might be of interest to Newton residents and our cause.

Massachusetts Cultural Council
Arts, sciences and humanities build healthier, more livable, vital communities. They are essential to a strong education system. They contribute enormously to our economy. The Massachusetts Cultural Council (MCC) is a state agency that promotes excellence, access, education and diversity in the arts, humanities, and interpretive sciences to improve the quality of life for all Massachusetts residents and contribute to the economic vitality of our communities.

New England Foundation for the Arts (NEFA)
NEFA has been a significant cultural force since 1976, when it was created as one of six regional arts agencies nationwide, with funding through the National Endowment for the Arts and New England state arts agencies. NEFA’s mission is to creatively support the movement of people, ideas, and resources in the arts within New England and beyond, make vital connections between artists and communities, and build the strength, knowledge, and leadership of the region's creative sector. Each program and project that is brought to life at NEFA is created with the underlying goal of building a stronger and more dynamic infrastructure for the arts. Through research, documentation, and evaluation, NEFA works to demonstrate the economic impact of the arts, and to enhance public understanding of how the arts contribute to the vitality of communities.

Read on...
December 2010

"The Art of Participation: Shared Lessons in Audience Engagement," is now available online in easy-to-read case studies, anecdotes, and analyses of audience-building efforts by some of the nation's leading arts organizations. These include the Boston Symphony Orchestra, the Isabella Stewart Gardner Museum, and the Huntington Theatre Company. Also available are lessons learned by smaller arts institutions, some focused on education and youth development, such as RAW Artworks in Lynn and the Boston Children's Chorus. Together these case studies represent a uniquely valuable contribution to the literature on how arts organizations are creating and sustaining new audiences in the 21st century.

Download the full report (PDF)

April 2010
Senator Rosenberg has filed amendments to the Senate's Economic
Development Reorganization plan
that represents a major overhaul of the state network of agencies charged with business and economic activity development. One amendment calls for "promoting the creation of state designated cultural districts, areas comprised of artistic and historical significance. In addition to generating their own revenue, state cultural districts will bolster local economies including restaurants, lodging, retail, entertainment interests.
March 11, 2010
Art and culture proving their worth
Boston Globe
Study looks at how six Framingham nonprofits create jobs and help spur local spending.
Cultural Tourism Defined
Massachusetts Cultural Council
Annually, tourists in Massachusetts generate about $11 billion in spending. How many of these travel-related dollars affect your organization?
December 2009
Leveraging Cultural Assets for Economic Development
A Practical Guide for Municipal Investment in Arts & Culture on Cape Cod
Prepared by the Cape Cod Commission
November 19, 2009
Newton Cultural Alliance Kick-off event
Watch Video: Anita Walker, Massachusetts Cultural Council, speaks about the collective power of arts and cultural organizations and its meaning as a cultural sector.
Creative Industries: Business & Employment in the Arts
Americans for the Arts (AFTA), (c) 2008
AFTA's yearly Creative Industries reports document business and employment data for both the for-profit and the non-profit arts industries in order to illustrate the scope and importance of the arts to the nation's economy. Users can search the 2008 reports by U.S. Congressional or State Legislative district.
The Creative Economy: A New Definition
New England Foundation for the Arts, (c) 2007
New England Foundation for the Arts (NEFA) and the six New England state arts agencies have partnered on region-wide research projects for 30 years to demonstrate the cultural sector’s economic force.

Key findings:
Massachusetts has a competitive edge in both cultural enterprise and cultural worker employment.

  • Massachusetts has the highest number of architects as a percentage of the total state workforce, the second highest number of designers, and the fourth highest number of artists in all disciplines.
  • Massachusetts has 15.5% more cultural workers than the national average, and 23.5% more artists.
  • Unemployment rate among cultural workers is 2% lower than the overall Massachusetts unemployment rate.
2002 - 2003
Cultural Economic Development Projects: Impact Studies
Center for Policy Analysis, University of Massachusetts Dartmouth, 2002-2003
The University of Massachusetts Dartmouth Center for Policy Analysis conducted independent research to measure the economic impact of three separate projects funded through the Massachusetts Cultural Council's Cultural Economic Development Initiative from 2000-2003. While each of the three projects were quite different, each was successful in using increased participation in cultural activity to spur local and regional economic activity.

Key findings:
The local programs funded by the MCC stimulated economic activity, including new job creation, new business development, and additional sales at both cultural and non-cultural business.

  • Launched with an MCC grant of $11,500, Campus Provincetown's total economic impact was nearly $600,000 -- approximately $51 dollars generated for every state dollar spent in grant money. (See this study.)
  • Boston Cyberarts 2003 generated a regional economic impact of over $2.5 million and created over 32 full-time equivalent jobs, including many in the hospitality and professional services industries. (See this study.)
  • AHA! New Bedford had an economic impact of over $200,000 in 2001-2002, generated on nights with almost no economic activity in downtown New Bedford previously. (See this study.)
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Newton Cultural Alliance. P.O. Box 610225. Newton Highlands, MA 02461. 617.332.4300.
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